Are you ready for the next phase of your life? This site is for two types of people. 1) Those who are seeking a job. 2) Those who are trying to get promoted. Let us just get straight to the point. Just 3-4 major Cola brands spend close to 10 billion USD annually to stand out in the Cola market. Only 3-4 players in the market and they spend such a huge amount. The entire effort is to ensure prospective customers to think of them when they go to buy the product. In 2018 Indian organizations and businesses have spent close to Rs. 70,000 crores only for Advertising. Primary objective of advertising is to get identified and to be differentiated. Ultimately, to be sold! Therefore if you don’t invest in yourself, you’ll never go anywhere. Turn yourself as a successful brand and see where it takes you. 25 million prospective graduates will hit the job market by the end of the year. Even though there is an existing population of unemployed, only 6 lakhs of new-jobs to be created in 2018. Why should you be chosen amidst of the lakhs of job-applicants? What is your identity in the job market? These and more such daunting questions dog job seekers. Jobs are few and applicants are countless. There is another aspect to consider for building a successful career. Currently, 35% of the entire workforce of US are freelancers. By 2020, 42% of the workforce in the US will be freelancers. More and more organizations are seeking to outsource their services as far as possible. Promotions have to be demanded. The people who will only get promoted will be those who make a compelling case in the market rather than the ones with just good performance and internal networking. In such a scenario how do you get a job or/and get promoted in your respective organizations? The only way is to create a brand of yourself. Compelling one as well! The key question is how do we do it? Branding in the job market is different from branding products and services. In fact, it varies for specific sections of people - those who are studying in the final year of graduation/post -graduation, graduated but still seeking jobs, employed but not getting promoted...Etc. We have created courses tailored to respective sections of people who want to build successful careers. Aiming at the skill development! These skills will ensure that you are sought after rather than waiting endlessly for the call. We also make our choices while we buy things. Some are good, some are not good. But we make choices, nonetheless. People buy products of which the name comes first in their minds. Those brands may not be the most expensive, but those names are top-of-mind. So why are they top-of-minds? It is the process of branding that guides our selection. Why do we remember only certain names out of the lot? Organizations do a lot to ensure that they standout of the crowd and their products are picked well-before those of their competition. We generally focus on clothes, shoes...etc. for our personality to make a signature. These are cosmetic elements. Unless, you internalize your brand strongly, it will not reflect in your personality. Our key offering in the job market is our skills, our capabilities. These skills make us perform certain jobs. These jobs make organization function towards meeting their goals. Different job roles have different intensity of impact on the organizational growth. And only the people with high-impact stand out. The high impact is the outcome of persistent performance through skills which suit our mould. This is the first half of the core of your brand in the job market. The other half is the articulation of your brand. How well are you able to communicate the key elements of your brand? Story-telling is a key to be able to do so. Knowing the core of the brand will help you significantly to reach your career/personal goals faster and easier. Welcome to personal branding!
